Mission Statement.

Fortune 500 Mission statements 

Aim: how does a mission statement motivate a employee?

Summary of an aim and values to guide produces and good decision making. 

AFLAC COMPANY 

- To combine agressive strategic marketing quality products and services at competitive prices to provide the best insurance value for consumers.

AMERICAN STANDARD COMPANY - 

{because it gives a sense of best communication other companies are a competitive company.} 

American standards mission is to "be the best in the eyes of our costumers, employees and Share holders."

AGCO COMPANY 

Profitable growth through superior customer service innovation quality and commitment.

Mission Statement strategies

1. Visionary- What the business aspires to be 
2. Broad- Do not use too narrow of what the company does. 
3. Realistic- Practical/Workable
4. Motivational- Inspires you 
5. Short & Concise (should be able to fit on a T-shirt!) 
6. Easily Understood- Use plain language (NO SLANG!)