Continuation of voc.

Strategy- an outline of the basic step management is going to take to achieve a goal three primary levels

1. Grand/Corporate strategy- Provides over all direction of the company. They can expand..
   • Operations 
   • products to manufacture 
   • # of employees 
   • budget spending
   • marketing 
2. Growth Strategy: Plans to develop A company expanding sales, products or services to current markets.

• Concentration Strategy- Extends the sale of current products or services to current market. 

• • Diversification: Moves a company into a similar kind of business with new or different products/service 
  • Concentration Strategy- Extends the sale of current products or services to current market. 
  • Vertical integration: Moves a company into a market it  previously was. 

     3. Stability Strategy- A plan to keep a company operating at the same level for several of years.

A Company most always seek growth management would generally not take a "bread-weeping" Approach because (it may dramatically affect the entire company. They will use a slow changing work Environment. (continue notes on May 6th.)