Business Strategies - Plans that pertain to single departments with in a company.
- Overall Cost Leadership- Designed to produce and deliver a product on service for a lower cost than the competition.
- Differentiation- A strategy to make the P/S Unique customers spend more. {Juuar Autos)
- Focus- Directs marketing and Sales towards a small segment of the market ( Federal express)
Functional Strategies
Short-Range
Practical- Implementation
- Sales and marketing
- Production- Quickly on time
- Company Expands
- R&D Develop, Improve to release coset
- Human Resources needs
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