4. Retrenchment- Strategy- (defensive) A plan to reverse negative trends in a company (ex: losses in sales.) Also used to overcome crises and problems.
- Turn around- Used to Oregon success
- Directive - A company sells some part of it's business.
- Liquidation- Sell or dissolve the entire company.
5. Combination Strategy- Adopting several different methods must establish a priority list competition will gain an advantage.
Was hired by ford motor co. and was noted for his successful promotion of mustangs. He then became president of Ford in 1970. In 1979 he was hired by nearly bankrupt Chrysler corp with in a few years Chrysler was showing record of profits, and he became a national celebrity he then retired in 1992. ( He was also a Engineer and graduated from Princeton college.)
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